Sleight of Brand 

Sleight of Brand:

Unlocking the Secrets of How Magicians Think to Create Spellbinding Marketing -

 

how thinking like a magician can give your marketing and creative teams a competitive advantage.

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Have you noticed that truly great, inspirational marketing and advertising campaigns seem rare these days? Regardless of your industry, does today’s advertising often feel ‘mass-produced,’ with homogeneous brand promises, positioning, value propositions, and creative presentations that fail to distinguish one competitor from the next in any compelling fashion?

 

Why is this? Time, resources, budget constraints, or perhaps a heavy reliance on incentives and new predictive or Gen-AI technology? It’s likely a combination of these factors that’s weakened the third (creative) leg of the proverbial marketing rule of three.

 

Should we settle for the status quo?

Will our clients?

 

Enter Sleight of Brand, a unique magical presentation to inspire creative professionals to think differently. Led by 20-year marketing veteran and professional magician Michael J. Granoff, this initiative unlocks the secret mindsets of magicians—how they create miracles for their audiences—to help marketers achieve the same for theirs. By exploring every possible avenue, thinking unconventionally, and taking risks, you can spark miraculous breakthrough ideas and concepts to create spellbinding marketing that truly connects with your audience, driving brand recognition, consideration, and sales.

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Call Michael G. Today for a no-obligation Sleight of Brand                consultation at   781-234-8275 or fill out my contact form                                                 for more information.                                     

 

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