Sleight of Brand 

Sleight of Brand:

Unlocking the Secrets of How Magicians Think to Create Spellbinding Marketing -

 

How thinking like a magician can give your marketing and creative teams a competitive advantage.

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“Michael’s performance and presentation at the 2024 Experience Research and Design Summit (at Bentley University) was tremendous. He kept people engaged through his visuals and magic, providing not only entertainment but education. Those who attended his session stayed well beyond the allotted time, and gave rave reviews.  I can’t recommend him highly enough for any corporate event, educational program, or conference presentation,  Make sure to experience some of Michael’s magic and learn how to use it in your marketing and experience design!”  
 

— Gary David, PhD; Design Sociologist, Experience Designer, Professional Speaker (garyconnects.com), Experience by Design Podcast (experiencebydesign.simplecast.com); Professor at Bentley University, garydavid.com.

 

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Have you noticed that truly great, inspirational marketing and advertising campaigns seem rare these days? Regardless of your industry, does today’s advertising often feel ‘mass-produced,’ with homogeneous brand promises, positioning, value propositions, and creative presentations that fail to distinguish one competitor from the next in any compelling fashion?

 

Why is this? Time, resources, budget constraints, or perhaps a heavy reliance on incentives and new predictive or Gen-AI technology? It’s likely a combination of these factors that’s weakened the third (creative) leg of the proverbial marketing rule of three.

 

Should we settle for the status quo?

Will our clients?

 

Enter Sleight of Brand, a unique magical presentation to inspire creative professionals to think differently. Led by 20-year marketing veteran and professional magician Michael J. Granoff, this initiative unlocks the secret mindsets of magicians—how they create miracles for their audiences—to help marketers achieve the same for theirs. By exploring every possible avenue, thinking unconventionally, and taking risks, you can spark miraculous breakthrough ideas and concepts to create spellbinding marketing that truly connects with your audience, driving brand recognition, consideration, and sales.

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Call Michael G.Today for a no-obligation Sleight of Brand consultation at 781-234-8275 or fill out my contact form for more information.                                   

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